ImageX Blog: Posts in 2010

Designer's Block: How to Handle a Lack of Creativity Without Burning Billable Hours

August 27th, 2010 by Alex J. Ventpap

So you’re sitting down to a new website design project. You make some coffee, set up your files, crack your knuckes, and … nothing. Just empty white space – both on the screen and in your head. Or maybe you’re part-way through the project, but haven’t been feeling the inspiration. The muse is off on an extended coffee break and yet the clock is still ticking towards your deadline. Sound familiar? In this blog post I’ll share some tips on awakening the creative beast within and making the most of your billable time. They may not work for everyone, but they’ve certainly helped me tear my eyes away from the peeling paint on the wall and get back to work with fresh energy and ideas. 1. Fill With Content Give your creative side a break. You know all those administrative or non-creative parts of your job you hate but that still need doing? This is the time to do them. For example, if you’re in a creative rut and can’t get out, trying enlisting the content as support.

The Importance of Usability Testing

August 12th, 2010 by Jennifer Hols

When you designed and built your website you likely had a goal (or goals) in mind of what exactly you wanted user to do when they got there. Whether you’re selling a product, service or your site has some other call to action, you or your team have likely sat in a lot of website meetings debating questions like these: “If we move the (whatever) button “here” will it bring in more business or cause people to abandon our website?” “What information should be featured on the home page? Is this too much text?

Good Help is Worth Keeping: How to Stay in a Web Agency's Good Books as a Freelancer

July 22nd, 2010 by Glenn Hilton

In my last post, How to Land a Freelance Gig With a Web Agency, I mentioned the love/hate relationship some agencies have with freelance developers. On one hand, they are an invaluable part of the feast and famine cycle of our industry. But they also bring with them risks, which is why agencies tend to screen freelancers pretty closely. But once you, the freelancer, have your foot in the door, you’d probably like to keep it there – and get the rest of your body in as well. For many freelancers, nothing beats being sent regular, well-paying work without having to make cold calls, respond to RFPs or hand-hold clients.

Good Help is Hard to Find: How to Land a Freelance Gig With a Web Agency

July 20th, 2010 by Glenn Hilton

Getting regular work through a firm or agency is an appealing prospect for many freelance web developers. One of the greatest benefits of working for an agency is having a team to work with instead of being solo on a project. It can be a good means of personal growth and development to have others working alongside you. Another perk is that you usually don’t have to deal with the client directly, which often involves educating them a lot and some occasional hand-holding. You can stick to what you love and what you’re good at and let the agency deal with administrative things like proposals, project scope, billing and customer communication. The agency does the work of looking for and securing the job, often spending many unbillable hours responding to RFPs and competing against other agencies for the work.

Better Safe Than Sorry: Securing Your Data as a Telecommuter

June 17th, 2010 by Daniel Washbrook

There are many, many perks to being a telecommuter or remote worker. But there are challenges as well, and one of those is the risk you take when you have your clients’ sensitive data on your computer. As a remote worker, the data you store on your machine can be your livelihood, and losing it could be extremely painful financially and professionally. But just as important as not losing it is not letting it get into the wrong hands. It’s amazing how much information is worth these days, and data security is paramount. So what can you do to protect your clients’ data while it resides on your computer? Hide it on the internet One option for those who know they’ll always have remote access to a server is to keep all their data off their workstation. The primary drawback to consider with this option is that a loss of connection will prevent you from working. Secondly, lag could become a problem too. Even with today’s networks, working off entirely remote files can be quite slow.

Photoshop vs. Fireworks: Which Is Best for Web Design?

June 4th, 2010 by Alex J. Ventpap

Photoshop and Fireworks are the two most popular applications used to design websites and pages, but often designers are familiar with only one and not the other – or, in the case of beginning designers, they don’t know which application to use. Both Photoshop and Fireworks have strengths and weaknesses, and it’s important to know where each excels or falls short when deciding which is best for your web design projects. To help you make this decision, I’ve broken down the pros and cons of both. Photoshop (PS) Photoshop was created by brothers Thomas and John Knoll. The first version (0.63) was released in 1988, and the 1.0 version was launched in 1990. The main purpose of the application has remained the same since its inception: to edit and manipulate images and photos.

Email Marketing: How to Avoid Being Labeled Spam

May 19th, 2010 by Linda Bustos

Do you have an opt-in email list?  A recent survey by Q Interactive and Marketing Sherpa, called the “Spam Complainers Survey,” revealed some reasons why people mark certain messages as “spam” – even when they are not spam by definition (unsolicited and unwanted email).  56% feel email from known senders is spam if it’s “just not interesting to me” 50% believe “too frequent emails from companies I know” is spam 31% are irked by “emails that were once useful but are not relevant anymore” This research should make email marketers nervous — opt-in subscription is not enough.

Northland Pioneer College Site wins Silver at Paragon Awards

April 28th, 2010 by Jodi Martens

We love happy clients. We find great satisfaction in knowing our clients are … well, satisfied. But it’s also nice to also be recognized by people who aren’t our clients, by others in the industry. So we were pleased as punch to find out the site we built for Northland Pioneer College (NPC) won Silver in the Paragon Awards, the annual awards presented by the National Council for Marketing and Public Relations (NCMPR). The NCMPR represents marketing and PR professionals at community colleges across the United States. This year there were over 1,700 entries, which were judged by more than 75 judges from around the country.

Super Power Your Harvest Reporting & Notifications

April 16th, 2010 by Robert Phillips

Harvest is, in our opinion, an indispensable web app for small businesses. It makes it easy to do what most small businesses struggle with: keep track of time and expenses. Harvest has an enviable lineup of features, including the ability to track time while you work, log expenses, invoice clients and more. They also have a great user interface, but the truth is that work happens everywhere and at ever hour, and sometimes it might not be ideal or convenient to go to the website to use the application. Fortunately, the Harvest team is in tune with the needs of small businesses. They created an excellent REST-style (REpresentational State Transfer) API for developers to enable the creation of 3rd-party applications. This opened a whole new world of possibilities regarding what can be done with the data and the service itself. Here at ImageX Media, we decided that a company-branded, reports-style site would work great for our clients and team members.

Announcing Picnik for Drupal

April 15th, 2010 by Benjamin Koether

Editing and enhancing the photos in your Drupal site just got as easy and laid-back as a summer picnic. To bring this about, we’ve just launched a new Drupal module for Google’s newly-acquired online photo editing application, Picnik. Remember when the height of image editing was MS Paint? A tool like Photoshop was only for serious professionals with serious cash, and open source options were just too complicated. But, thankfully, the advance of digital photography brought a wave of tools that made it much easier for amateurs to erase red eyes or rotate images. And now, since many of us keep our images online in Flickr or Picasa, the latest trend is offering image editing as an online application, which only makes sense. Picnik goes beyond the standard resize, crop and red-eye reduction features that limit other applications.

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