Heads up: things are about to get wild and crazy at ImageX. Ok, not really, but new things are happening. We’ve done a lot of navel-gazing over the past few months, thinking about who we are as a company and – more importantly – who we want to be. And, lint aside, we’ve resurfaced with a fresh new appreciation of our strengths and a passion to be even better. It goes without saying that every company – and every individual – has their own set of values and aspirations, and ours is far from a one-size-fits-all solution (we think that would be incredibly boring …). But in this age of transparency we thought we would save you the trouble of Googling us and cut right to the chase: this is who we are, what we aspire to and what we are ultimately all about. 1. Positive attitudes No one wants to be around a negative person, no matter how talented he or she is. Perpetual negativity spreads in a company faster than cooties at a Van Halen concert.