The first steps in creating your digital marketing strategy are understanding the goals of your business and the objectives of your target audience. Our team of specialists partner with you to identify and shape a strategy to drive your business forward.

After a thorough review of your website’s UX & UI, content performance, user engagement, SEO, and digital channels’ performance, we’ll make recommendations that help meet the goals of your new website. Our recommendations could include:


  • Website Analytics & Reporting
  • Search Engine Optimization
  • Online Advertising
  • A/B Testing
  • Conversion Optimization
  • Social Media Marketing


The process of developing a strategic plan is collaborative and we’ll work closely with your key stakeholders to shape a plan that maximizes the effectiveness of your website as a business tool.

Using analytics tools, keyword ranking software, heat mapping technology, and social media monitoring, we build a process that provides valuable insight into visitor behavior and site performance.

 

Driving Insight With Analytics & Reporting

Website analytics and reporting provide important, usable data about the user engagement and performance of your website. It also provides the means to measure the performance of specific goals, key content, marketing campaigns and more.

We help you focus on the key metrics and make sense of the data.

 

Expanding Your Reach with Search Engine Optimization

Search engine optimization (SEO) typically has the highest conversion rates, and the highest ROI compared to any other sources of traffic. SEO ensures that a website can be found by search engines when a user searches on term or keyword that is relevant to your website. We start with an audit of your SEO and then create a strategy and plan that includes:

  • Keyword research & discovery
  • SEO technical optimization
  • On & off page optimization
  • Content optimization
  • Organic link building
  • Bad backlink removal
  • Directory optimization
  • Actionable metrics & reporting

Online advertising

Online advertising is an effective way to expand the reach of your brand and connect with customers at the moment they're looking for you. Our digital marketing specialists can develop online campaigns that have a measurable impact on your business.

A/B testing

A/B testing & conversion optimization ensure that the strategy for making improvements to your website is based on data and user behaviour. Our digital strategy team creates hypotheses, runs controlled testing, implements improvements and tests again.

Social media marketing

We help you use platforms like LinkedIn, Twitter, or Facebook to join in conversations that are happening about your brand, or around your products and services. Social media marketing helps to amplify your message and expand your reach into areas your customers are actively engaging.

Less machine. More human.

Real results

Talk to a digital strategy expert today and learn more about how our digital consulting services
can take your website to the next level.


Get in touch