There are few initiatives you can take with your site that provide dividends as quickly and reliably as user testing.

Our team can help design and implement tests that have an immediate and measurable impact on your business.

Balancing Best Practices with

Creativity and Innovation

 

We consider user experience and information architecture from two complementary lenses:

  1. Practical application of what is known to work: using our knowledge of time-tested patterns that we have researched, implemented and tested on multiple sites.
  2. Analysis, ideation, and exploration to find the best solution: while there are established UX and IA patterns that we know to work well, if we apply them equally across all sites, they begin to blur together.

Sometimes, a project team will have to test several options to find the one that fits best. Our process allows for and encourages this exploration, while remaining disciplined and focused within a known scope, budget and timeline.

 

Testing That Moves the Needle

From our experience, the most effective testing approach includes the following characteristics:

  1. Tests include both user experience and content messaging: tests include user experience analysis but are not limited to UX
  2. Tests are iterative: a strategic testing approach typically involves beginning with an initial, smaller pool, refining and prototyping based on that early feedback, then testing again, often with a slightly larger pool
  3. Tests include measurable ROI: tests, whenever possible, have a predefined KPI or set of KPIs

We test thoughtfully and methodically, customizing our approach to ensure it is focused on your goals.

Less machine. More human.

Real results

Talk to a digital strategy expert today and learn more about how our digital consulting services
can take your website to the next level.


Get in touch