Giving the FIEL website the capacity to be a powerful sales tool was the main goal of this redesign project.
FIEL’s original product catalogue simply didn’t meet the company’s needs as a showcase for displaying their wide range of textile goods and services. With their new catalogue, each product has its own page and customers can search for them by style number, keyword or price range. They can also view each product in its available colours. The database is fully scalable and updatable with new products.