Common Craft makes custom videos that are focused on making complex ideas easy to understand using a whiteboard-and-paper format.

After getting requests three or four times a week for permission to re-use their “…In Plain English” videos, Common Craft decided on licensing them for corporate and eductional use. Choosing to build their website around the distribution of their videos, Common Craft asked ImageX Media to help transform their existing website with a design upgrade to incorporate a new online store. The new site uses an Ubercart custom store system that is easy to update and expand upon in future revisions.