Sometimes personnel branding packs a more powerful punch than marketing a whole company.

Avantage Partners is a business consulting company with a full roster of seasoned consultants. In order to bring these professionals to the forefront, we created a blog system that would allow each team member to post their own blog entries that visitors can then subscribe to. The blog’s commenting system also encourages interaction with visitors. This content-driven site is set to become an active forum for industry experts.