British Columbia Institute of Technology is proving its reputation for innovation yet again – this time with the website “What Would You Change”. The “What Would You Change” project is a subtle recruiting site that invites users to interact with BCIT and other users by showcasing their own creative ideas for changing the world and themselves.

In developing this site, ImageX Media combined various social media angles on a Drupal platform to enable site visitors and members to interact with the site by browsing, viewing, sharing, posting, tagging, commenting and voting. Users can create an animated visual snapshot of what they would like to change using a Drupal-integrated Flash application, which also enables their creations to be modified by other users. They can also make Twitter-esque text comments, view videos (à la Speaker’s Corner), and follow various groups of students at BCIT as they work towards creating change. All of these features can be tagged, voted for, commented on, and shared in a variety of formats by other site visitors.