The Biomedical Sciences (BMS) Graduate Program at UCSF has a vital mandate – training students in the investigation of how cells, tissues and organs function in health and disease. The program is among the best in the world, and as such has to compete with other educational heavyweights to attract the field’s top students. The BMS Program came to ImageX with an outdated, static site that did not appeal to their target demographic and also required their lone webmaster to grapple with cumbersome HTML and overly-complicated processes.

It was our pleasure to introduce the BMS Program to Drupal. The flexibility of Drupal makes simple things simple – for example, the webmaster can now modify the site structure without needing to worry about broken links, and content (like faculty profiles) can be easily re-used and related to different sections of the site. We re-structured the site’s information architecture to help users find the information they need quicker and easier. And we gave the entire site a new look that balances the school’s history and stature with the need to attract young and modern grad students.