LaCure Villas has been a primary source for luxury villa rentals for more than three decades, and needed a website that stood up to this heritage. For a company that focuses on providing unparalleled levels of service and care, they needed a website that created an equally compelling user experience.
In order to create this experience, we conducted a wide range of usability tests to develop a design that was more intuitive and attractive. From the beginning it was agreed upon that big, beautiful images of the company’s villas should be placed front and centre, along with interactive maps to each location. With the combination of a robust search feature, multiple filters and categories, and the innovative Villa Matchmaker feature, the site makes it very easy for visitors to find the right villa and location from a list of hundreds. At the same time, the design stresses simplicity and elegance, and avoids overwhelming users with too much information at once.
While interacting with the website, visitors are greeted by smooth, subtle animations and lightbox slideshows featuring all of LaCure’s amazing villas. Throughout the process of choosing a villa, visitors are also provided with recommendations to similar villas, and can keep track of those they are interested in using a wishlist.
By incorporating LaCure’s sizable portfolio of accreditations, commendations, and partners, the new design helps build credibility with visitors from the moment they arrive at the site. The first things that a visitor’s eye will be drawn to are the beautiful images of their villas, recognizable marks of distinction from well-known travel companies, and a slideshow of the LaCure team.