MothersClick is place for moms to connect, learn and share. The site is bursting with practical, encouraging and sometimes hilarious information from real moms on topics such as parenting, relationships, fitness and entertainment. Moms can join groups, post and view events, swap recipes, discuss ideas and find answers to their everyday problems.
MothersClick has a lot going on, and the folks at Lifetime Digital felt information wasn’t being presented as clearly as it should be. Moms visiting the site were often unsure of where to start, what to do and what the site had to offer them. So when we at ImageX set out to redesign the site and assist with the front-end development, we started with the basics: good, solid information architecture. We conducted usability tests and rebuilt the information architecture from scratch. We also spent a lot of time in design consultations to make sure the new design would be appealing to the site’s key audience.
The result? A newly-tranformed MothersClick – a site that is classy, clean and attractive. Best of all, it’s intuitive and simple, so busy moms can find what they are looking for quickly and hassle-free.