Photo by Vancouver photographer Kris KrugConferences can be nerve-racking experiences for some people – and energizing for others. Despite your outlook on these industry must-dos, there are ways you can make the most of them, maximizing what is often a very significant investment in time and funds and turning it into a winning opportunity for you and your company.In my last post I talked about how taking a few simple steps before the event even begins can help you increase your return on investment. But where the rubber hits the road is when you are actually there – shaking hands, exchanging business cards, taking in (or leading) seminars, and actively trying to reach the goals you set for yourself and your company.