With every year that passes, the blogosphere gains momentum – becoming the main source of news and information for more and more people – including your customers, members and/or donors. This, of course, begs the question: should your company or organization have a blog? As tempting – or terrifying – as it might be to jump on the blog bandwagon, it’s a decision that requires some careful thought and planning. Just as blogging isn’t for every person, it’s also not for every company or organization. Is it the right thing for yours? Let’s have a look at some key questions you need to ask before you make that decision.

In our increasingly tech-savvy world, the company website is the new face of the organization. And just like in the non-virtual world, you never get a second chance to make a first impression. The first thing your prospective clients, customers or donors read needs to give them the information they want, the way they want it, and quickly move them along to the important business of taking the next step.