Blog content tagged with 'Internet marketing'

With every year that passes, the blogosphere gains momentum – becoming the main source of news and information for more and more people – including your customers, members and/or donors. This, of course, begs the question: should your company or organization have a blog? As tempting – or terrifying – as it might be to jump on the blog bandwagon, it’s a decision that requires some careful thought and planning. Just as blogging isn’t for every person, it’s also not for every company or organization. Is it the right thing for yours? Let’s have a look at some key questions you need to ask before you make that decision.

What do you see when you search for your company or brand name? Is there anything on the first page of the search engine results that you wouldn’t be proud to display on your home page? Consumer review sites, blogs and forums have made it easy for anyone to say whatever they want about your company, whether they be disgruntled customers or competitors who like to play dirty. If you’re in a situation where negative publicity is front and center in search results, there are ways you can reclaim search engine real estate for your corporate identity.