When you designed and built your website you likely had a goal (or goals) in mind of what exactly you wanted user to do when they got there. Whether you’re selling a product, service or your site has some other call to action, you or your team have likely sat in a lot of website meetings debating questions like these: “If we move the (whatever) button “here” will it bring in more business or cause people to abandon our website?” “What information should be featured on the home page? Is this too much text?