The Ultimate GA4 Checklist

Jan 01 2022

It’s Time for Marketers to Embrace GA4

Change can be difficult to manage. But by transitioning to GA4 now — while you still have Google Universal to fall back on — you can ensure your marketing efforts don’t miss a beat.

Set up parallel tracking. Take a critical look at the data points that inform your marketing decisions. And take action now to get GA4 working for you. 

This step-by-step guide will show you how.

To access this content, please tell us a bit more about yourself.