It’s Time for Marketers to Embrace GA4
Change can be difficult to manage. But by transitioning to GA4 now — while you still have Google Universal to fall back on — you can ensure your marketing efforts don’t miss a beat.
Set up parallel tracking. Take a critical look at the data points that inform your marketing decisions. And take action now to get GA4 working for you.
This step-by-step guide will show you how.