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Good Help is Worth Keeping: How to Stay in a Web Agency's Good Books as a Freelancer

July 22nd, 2010 by Glenn Hilton

In my last post, How to Land a Freelance Gig With a Web Agency, I mentioned the love/hate relationship some agencies have with freelance developers. On one hand, they are an invaluable part of the feast and famine cycle of our industry. But they also bring with them risks, which is why agencies tend to screen freelancers pretty closely. But once you, the freelancer, have your foot in the door, you’d probably like to keep it there – and get the rest of your body in as well. For many freelancers, nothing beats being sent regular, well-paying work without having to make cold calls, respond to RFPs or hand-hold clients.

Good Help is Hard to Find: How to Land a Freelance Gig With a Web Agency

July 20th, 2010 by Glenn Hilton

Getting regular work through a firm or agency is an appealing prospect for many freelance web developers. One of the greatest benefits of working for an agency is having a team to work with instead of being solo on a project. It can be a good means of personal growth and development to have others working alongside you. Another perk is that you usually don’t have to deal with the client directly, which often involves educating them a lot and some occasional hand-holding. You can stick to what you love and what you’re good at and let the agency deal with administrative things like proposals, project scope, billing and customer communication. The agency does the work of looking for and securing the job, often spending many unbillable hours responding to RFPs and competing against other agencies for the work.

Better Safe Than Sorry: Securing Your Data as a Telecommuter

June 17th, 2010 by Daniel Washbrook

There are many, many perks to being a telecommuter or remote worker. But there are challenges as well, and one of those is the risk you take when you have your clients’ sensitive data on your computer. As a remote worker, the data you store on your machine can be your livelihood, and losing it could be extremely painful financially and professionally. But just as important as not losing it is not letting it get into the wrong hands. It’s amazing how much information is worth these days, and data security is paramount. So what can you do to protect your clients’ data while it resides on your computer? Hide it on the internet One option for those who know they’ll always have remote access to a server is to keep all their data off their workstation. The primary drawback to consider with this option is that a loss of connection will prevent you from working. Secondly, lag could become a problem too. Even with today’s networks, working off entirely remote files can be quite slow.

Photoshop vs. Fireworks: Which Is Best for Web Design?

June 4th, 2010 by Alex J. Ventpap

Photoshop and Fireworks are the two most popular applications used to design websites and pages, but often designers are familiar with only one and not the other – or, in the case of beginning designers, they don’t know which application to use. Both Photoshop and Fireworks have strengths and weaknesses, and it’s important to know where each excels or falls short when deciding which is best for your web design projects. To help you make this decision, I’ve broken down the pros and cons of both. Photoshop (PS) Photoshop was created by brothers Thomas and John Knoll. The first version (0.63) was released in 1988, and the 1.0 version was launched in 1990. The main purpose of the application has remained the same since its inception: to edit and manipulate images and photos.

Email Marketing: How to Avoid Being Labeled Spam

May 19th, 2010 by Linda Bustos

Do you have an opt-in email list?  A recent survey by Q Interactive and Marketing Sherpa, called the “Spam Complainers Survey,” revealed some reasons why people mark certain messages as “spam” – even when they are not spam by definition (unsolicited and unwanted email).  56% feel email from known senders is spam if it’s “just not interesting to me” 50% believe “too frequent emails from companies I know” is spam 31% are irked by “emails that were once useful but are not relevant anymore” This research should make email marketers nervous — opt-in subscription is not enough.

Northland Pioneer College Site wins Silver at Paragon Awards

April 28th, 2010 by Jodi Martens

We love happy clients. We find great satisfaction in knowing our clients are … well, satisfied. But it’s also nice to also be recognized by people who aren’t our clients, by others in the industry. So we were pleased as punch to find out the site we built for Northland Pioneer College (NPC) won Silver in the Paragon Awards, the annual awards presented by the National Council for Marketing and Public Relations (NCMPR). The NCMPR represents marketing and PR professionals at community colleges across the United States. This year there were over 1,700 entries, which were judged by more than 75 judges from around the country.

Super Power Your Harvest Reporting & Notifications

April 16th, 2010 by Robert Phillips

Harvest is, in our opinion, an indispensable web app for small businesses. It makes it easy to do what most small businesses struggle with: keep track of time and expenses. Harvest has an enviable lineup of features, including the ability to track time while you work, log expenses, invoice clients and more. They also have a great user interface, but the truth is that work happens everywhere and at ever hour, and sometimes it might not be ideal or convenient to go to the website to use the application. Fortunately, the Harvest team is in tune with the needs of small businesses. They created an excellent REST-style (REpresentational State Transfer) API for developers to enable the creation of 3rd-party applications. This opened a whole new world of possibilities regarding what can be done with the data and the service itself. Here at ImageX Media, we decided that a company-branded, reports-style site would work great for our clients and team members.

Announcing Picnik for Drupal

April 15th, 2010 by Benjamin Koether

Editing and enhancing the photos in your Drupal site just got as easy and laid-back as a summer picnic. To bring this about, we’ve just launched a new Drupal module for Google’s newly-acquired online photo editing application, Picnik. Remember when the height of image editing was MS Paint? A tool like Photoshop was only for serious professionals with serious cash, and open source options were just too complicated. But, thankfully, the advance of digital photography brought a wave of tools that made it much easier for amateurs to erase red eyes or rotate images. And now, since many of us keep our images online in Flickr or Picasa, the latest trend is offering image editing as an online application, which only makes sense. Picnik goes beyond the standard resize, crop and red-eye reduction features that limit other applications.

In Pursuit of Awesome: Our Company Values

March 31st, 2010 by Glenn Hilton

Heads up: things are about to get wild and crazy at ImageX. Ok, not really, but new things are happening. We’ve done a lot of navel-gazing over the past few months, thinking about who we are as a company and – more importantly – who we want to be. And, lint aside, we’ve resurfaced with a fresh new appreciation of our strengths and a passion to be even better. It goes without saying that every company – and every individual – has their own set of values and aspirations, and ours is far from a one-size-fits-all solution (we think that would be incredibly boring …). But in this age of transparency we thought we would save you the trouble of Googling us and cut right to the chase: this is who we are, what we aspire to and what we are ultimately all about. 1. Positive attitudes No one wants to be around a negative person, no matter how talented he or she is. Perpetual negativity spreads in a company faster than cooties at a Van Halen concert.

The Role of the Online Reputation Manager

March 16th, 2010 by Linda Bustos

When was the last time you searched for your own or your company’s name in search engines?  Did you find results on the first page that you’d rather bury or have removed from the search engine index? If you read the article Ten Ways to Clear Bad Press from Search Engines, then you have at least ten ideas for how you can create content that potentially can outrank your negative mentions. But what if you’re a busy webmaster, entrepreneur, manager or executive? What if you want ongoing reputation management and monitoring of the conversation about your business on the web? Well, you need a dedicated online reputation manager, or at least a consultant who will do the job for you.

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