ImageX Blog

The Role of the Online Reputation Manager

March 16th, 2010

When was the last time you searched for your own or your company’s name in search engines?  Did you find results on the first page that you’d rather bury or have removed from the search engine index? If you read the article Ten Ways to Clear Bad Press from Search Engines, then you have at least ten ideas for how you can create content that potentially can outrank your negative mentions. But what if you’re a busy webmaster, entrepreneur, manager or executive? What if you want ongoing reputation management and monitoring of the conversation about your business on the web? Well, you need a dedicated online reputation manager, or at least a consultant who will do the job for you.

International Keyword Research With Google Trends

March 10th, 2010

You say pot-ay-to, I say pot-ah-to, you say … memory stick, I say USB drive? Not only do people from different countries (or different regions of the same country) pronounce words differently, they may also spell them differently or use completely different words to describe the same thing! If you do business internationally and you are optimizing (or optimising) your site for a foreign country, you had better be well-versed in local lingo. Fortunately, Google can help.

Proposed Sessions for Drupalcon San Francisco

February 25th, 2010

Presently there are nine of us from ImageX Media who are coming to Drupalcon San Francisco 2010 and we’re all quite excited for the conference to arrive. Session voting started recently and here are the ones we’ve prepared. We’re looking forward to sharing some of what we’ve been learning so we’d definitely appreciate your vote if any of these sessions hit a chord with you:

Our Vision for a School District Drupal Distribution

December 16th, 2009

There is a great opportunity for Drupal to provide every primary school and secondary school with a cutting-edge, purpose-built CMS distribution. The elves at ImageX Media have been working extra hard over the last few days to cram as much information and innovation as possible into our Knight News Challenge grant application. At present, most school boards cannot afford to roll out websites for every school location, leaving the schools on their own to create complex websites that need to deliver up-to-the minute information about special programs, events and alerts.

Writing Great Social Media Bios

December 11th, 2009

Your goal: to promote yourself and build your personal and professional brand online. You’ve joined Facebook, Twitter and LinkedIn – and, just to cover your bases, YouTube, Flickr, Posterous and Foursquare, not to mention your blog. But just being on these sites isn’t enough to turn you into an online sensation overnight. Like anything worth having, it requires some work on your part – and the best place to start is with your bio. Your social media bio is a critical component of your personal branding toolbox. It’s the first thing people will read to find out if they should follow you, friend you or do business with you. According to Hubspot, almost two-thirds of Twitter users don’t have bios on their profiles.

Creating a Basic Feature for OpenAtrium

November 25th, 2009

In my previous post I explained how to get up and running with OpenAtrium. Once you’ve done that you’re ready for the next step – creating a basic feature. Features is one of the cooler contrib modules I’ve seen in a while. It probably ranks just below MenuTrails on my list of totally awesome modules. Features allows you to create what are in effect mini-modules which contain code to import CCK types and fields, views, imagecache preferences, blocks, panels settings – pretty much anything that has an export/import function.

Design on the Go: Best Practices for Mobile Sites

November 20th, 2009

Being able to design for mobile devices is a skill that is becoming more and more crucial for any web designer. Gone are the days when having a website for a company or organization is good enough – increasingly, people are looking for information while on the go, and designing for those tiny screens is a whole new ball game. Designing for mobile devices has a different set of rules than designing for the web – and in order to keep up with the way the market is going, you’ve got to be able to do both well.

HomeDaisy Bursts Onto the Oklahoma Real Estate Scene

November 9th, 2009

Now homebuyers in Oklahoma have a whole new way to shop for real estate. HomeDaisy.com is real estate, real simple. Realtors upload their listings, and homebuyers browse for the perfect property and view large photos, video tours and realtor profiles.

OpenAtrium and You: A Guide

November 9th, 2009

A few weeks ago I was tasked with developing an Intranet for a client of ours. We decided to set them up with an instance of OpenAtrium, a Drupal project from the guys over at Development Seed. It’s a fairly new project, but what I’ve seen has really impressed me. I won’t use this post to detail the pros and cons of the system (that’s for another day, after we’ve had time to really test it out), but rather will guide you through the process of getting OA set up in the first place, and then in the next post I’ll show you how you can expand its capabilities using Features.

Should My Company or Organization Have a Blog?

October 23rd, 2009

With every year that passes, the blogosphere gains momentum – becoming the main source of news and information for more and more people – including your customers, members and/or donors. This, of course, begs the question: should your company or organization have a blog? As tempting – or terrifying – as it might be to jump on the blog bandwagon, it’s a decision that requires some careful thought and planning. Just as blogging isn’t for every person, it’s also not for every company or organization. Is it the right thing for yours? Let’s have a look at some key questions you need to ask before you make that decision.

About ImageX Media

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