The Centre for International Governance Innovation (CIGI) is an international think tank whose main purpose is to address international governance challenges through world-class research. CIGI’s business is ideas, and their new website needed to play a central role in disseminating their research and ideas and promoting their expertise. Their goal with this site was to build a global audience online and to better showcase its content and experts. To achieve this goal, ImageX Media built a site that is complex in development but easy to access and navigate. Not only does the site have common features such as a newsletter system, events calendar, photo gallery, blog, and social bookmarking, we also developed a number of custom features to meet the demands of an information-hungry audience.