Onset Data Loggers Case Study
Overview
Multi-phase migration of a complex B2B website, including managing two brands, InTemp and Hobo, under a single site while maintaining clear pathways for both.
Onset, a global leader in data logging and monitoring solutions that improve the environment and ensure the quality of temperature-sensitive products, was challenged with a highly complex website that lacked an engaging digital experience on Drupal 7.
What They Needed
Onset needed a new website that would be easy to navigate and would provide an excellent user experience for their customers. They were looking for a partner to help redesign their site to streamline product journeys for two distinct brands in a single site, along with additional resources to support their website long term.
How We Helped
ImageX helped design and build the new e-commerce site using Drupal 9, including the migration of content from a legacy site and now have provided ongoing support since June 2021.
With a two-phase project approach, in the first phase of discovery, definition, and design, we:
- Created an implementation-ready design that was engaging and mobile-friendly, a digital strategy, and clearly defined navigation that accurately depicts the customer journey
- Created a content strategy focused on increasing engagement, user satisfaction, and conversion.
In phase 2, the implementation, we:
- Migrated the site from Drupal 7 to Drupal 9
- Created online shopping cart with workflow and embedded Trustpilot for checkout
- Integrated with Salesforce Pardot for form-based data capture and submission plus embedded a chat
- Launched a redesigned of onsetcomp.com with an engaging, user-friendly digital experience aligned with their HOBO product
Words from
the client
ImageX’s communication is their biggest strength. We can count on them to get stuff done, which is important because trust is a big deal with an investment like this… my trust in the ImageX team meant one less thing to worry about.”
The Results
The new site provides customers with the materials to self-serve if they need to learn more about products and their use in different applications which has seen increased engagement from users.
