Verimatrix Case Study
Overview
ImageX redesigned a software security firm's website to focus on a clean, modern design and interactive usability. The site was later updated, providing quality assurance and systems architecture.
What They Needed
Verimatrix and ImageX partnered on digital strategy for their main website, as well as multiple campaigns and product pages.
A site redesign in 2015 took the focus on improving visual design, user experience and information architecture. The Verimatrix team wanted to do a complete redesign and modernization of their outdated site, focusing on a clean design, mobile responsiveness and interactive usability. They were looking for ease and efficiency during their content creation process across different sections and pages, and wanted to be able to share content to social media easily and have a site with user-friendly navigation as well as prominent visuals and videos.
A long term partnership meant that ImageX was also tasked with a refresh in 2019 to further enhance the design and integrate Verimatix’s expanded product line following their acquisition by Inside Secure.
How We Helped
The main project was a complete redesign from the beginning to end, with a completely upgraded Drupal interface.
ImageX increased the shareability of content in social media and built the back end to allow for the content creation process to become much faster through creating content tiles with predefined images, titles, and copy.
The design of the site was transformed with an aesthetic more visually appealing and from a user experience standpoint, more usable and functional. We were able to complete this time-sensitive project within the projected timeline, working very closely with the client.
- Definition of user personas, information architecture, branding and visual design direction on two large-scale Drupal redesign projects, in 2015 and 2019
- Advised on content, branding, messaging and SEO strategy for the merging of Verimatrix with Inside Secure’s product line, bringing the Inside Secure site together with the Verimatrix website in a clear and user-friendly way
- Worked closely with Verimatrix’s marketing and brand teams to extend and integrate the overall Verimatrix and Inside Secure brand on the website
Words from
the client
"ImageX went above and beyond to meet our deadline and our expectations…The website redesign increased the firm's social media presence, and made creating and sharing content quick, simple, and intuitive. “
Product Marketing Manager
Verimatrix
The Results
The website redesign helped drive Verimatrix’s lead generation and social strategy, improve brand and support product strategy.
The organization saw an increase in their social media presence as creating and sharing content was more efficient, simple, and intuitive. Users enjoyed the look, feel and modern interface and the website looked more modern, presenting the client’s company as the global business they were.