7 Questions to Guide Your Search for a Digital Experience Platform (DXP)

Jun 27 2023

If you want to enhance your audience’s end-to-end user experience (and of course you do), it may be time to invest in a digital experience platform (DXP).

But are you wondering exactly what a DXP does that a regular website doesn’t? Are you confused about whether or not a DXP is truly the best solution for your organization’s needs? And are you trying to figure out if you should choose an off-the-shelf option or invest in a custom approach?

Wrapping your head around how a DXP functions — and understanding what it can do for your organization — can be overwhelming. But the good news is you can likely reap the benefits a DXP offers without trading in your current tech stack for something completely new.

In this white paper, we’ll demystify DXPs and help you figure out the right course of action to connect with your audience more effectively. Specifically, we’ll answer the following questions:

What is a Digital Experience Platform (DXP)?
How is a DXP different from a traditional CMS?
What does a DXP consist of?
Does your organization need a DXP?
Who shouldn’t invest in a DXP?
Which is better: An open-source or proprietary solution?
Can Drupal function as a DXP?

Let’s dive in.

Negat enim summo bono afferre incrementum diem. Certe non potest. Quae sequuntur igitur? Gerendus est mos, modo recte sentiat. Illud non continuo, ut aeque incontentae. Et quidem, inquit, vehementer errat; Haec para/doca illi, nos admirabilia dicamus.