The Optimized Mobile Experience

For some organization their mobile experience is absolutely critical to business. For others, mobile traffic to their website is less of a focus, but for any business with a digital presence there is no argument against the relevance of having a mobile-friendly website. Having a mobile-friendly website is really just the first step in creating a great digital experience. There are great strides to be taken in optimizing the mobile experience, and some very compelling reason to take your mobile website to the next level. Here are 10 key reasons and their supporting mobile experience statistics to motivate you to form a mobile optimization strategy for 2018. Mobile devices are becoming the device of choice, even when other options are available.

77% of mobile searches now take place near a PC

Just as mobile devices are becoming the device of choice, business professionals are using their mobile devices to consume business-related content more and more.

Desktop — 99%

Smartphone — 82%

Tablet — 56%

Business professionals, like B2B buyers, are using their mobile devices to conduct business. It’s about the moment and the immediate context of doing something work related. It’s not surprising that Millennials are more attached to their mobile device, but when it comes to how different generations feel, they're the same — the B2B buyer believes their mobile device is essential to doing their work.

Millennials (18-35) — 84%

Gen X (36-51) — 76%

Baby Boomers (52+) — 60%

Other sectors, for example higher education, have some similarly compelling statistics.

37% of potential students take a virtual tour on a mobile device.

82% visit the university’s website on mobile during the research process.

For those that sell online an optimized mobile experience is absolutely critical. It is the difference between success and failure.

40% of visitors have turned to a competitor's site after a bad mobile experience.

3 of 10 mobile searches result in a valuable business outcome.

The average consumer spends 127 minutes per day on mobile apps.

When it comes to why you should have an optimized digital experience — if you want to be a top performer, it needs to be optimized for mobile.

In 2017, 80% of top Alexa websites were mobile adaptive.

Mobile devices are pretty much free as providers give smartphones away with their contracts — this is good news for companies with a mobile marketing strategy.

80% of internet users own a smartphone.

The data is in and mobile marketing is profitable and shouldn’t be ignored.

68% of companies have integrated mobile marketing into their overall marketing strategy.

It is not about how the mobile experience looks — it’s all about user experience and great UX produces high ROI.

57% of users say they won’t recommend a business with a poorly designed mobile site.

When it comes to your mobile experience start by making sure you’re good with Google.

Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%.

There are many compelling reasons to pay attention to the mobile experience. You don't have scrap your current digital experience and start all over. Optimizing a mobile experience doesn't have to blow your budget for 2018 either. In fact your current digital experience is really one of the best prototypes you'll ever have. Let's get in touch and discuss what an optimization project actually looks like for your mobile experience — contact us, or call today 1-888-346-2439.

Main photo by William Iven on Unsplash

Sources: https://www.thinkwithgoogle.com/#lang=en-us&study=19&topic=39&dp=217 https://www.emarketer.com/Chart/Devices-Used-Access-Content-by-US-B2B-Buyers-Jan-2016-of-respondents/186820 https://www.emarketer.com/Chart/B2B-Buyers-Worldwide-Who-Believe-Their-Mobile-Device-Essential-Their-Work-by-Generation-June-2016-of-respondents-each-group/199966 http://www.themobileplaybook.com/en-us/#/chapter2 http://www.themobileplaybook.com/en-us/#/chapter4 http://hop-online.com/blog/12-mobile-statistics-every-higher-education-marketer-should-know/ https://moz.com/blog/so-you-have-a-mobile-friendly-website-what-now https://mobiforge.com/research-analysis/server-side-device-detection-used-82-alexa-top-100-sites https://www.netmarketshare.com/search-engine-market-share.aspx https://www.salesforce.com/blog/2015/01/2015-state-of-marketing.html https://www.socpub.com/articles/the-5-mobile-marketing-mistakes-infographic-14849