Air Force Aid Society Case Study
Overview
The Air Force Aid Society is a nonprofit organization that provides assistance, education and community programs for spouses, children and dependents of those serving in the Air Force.
What They Needed
The society came to ImageX as they needed help with website development, and maximizing their digital marketing strategies.
How We Helped
ImageX developed the society's website and have been helping the client increase donations through paid search ads, SMM, and SEO services. The project started in January 2019, and the engagement is ongoing with maintenance and optimisation.
Words from
the client
“They’ve always been on time to get my requests done. Their team also does a great job of explaining things to me — even when they have never done something before, they’d call their advanced team to see how to do things properly. Overall, the partnership has been successful, and I enjoy working with them because they’re very self-sufficient, and I don’t have to handhold them through the processes.”
- Jasmine Brockett, Associate of Communications & Dev
The Results
The number of users visiting the website increased by 100% in one year, a substantial growth in the website’s audience.
Sessions showed significant improvement, with an 81% increase while the bounce rate, reduced by 27%, showing improved user retention.
Pageviews increased by 106%, and pages per session by 13%, showing increased engagement as visitors explore more content within the website.
