DPL Financial Partners Case Study
Overview
DPL Financial Partners is a leading commission-free annuity marketplace bringing best-in-class solutions from the nation's top carriers to registered investment advisors (RIAs), their clients, and consumers.
What They Needed
As part of the project, the client wanted to achieve to following goals:
- Increase Google Page Speed Performance Mobile Score to 70, currently at 46
- Increase Monthly Website Users by 10% (+900 users), currently at ~9K/mo
- Increase Website Conversions (New user Contact Us form fills & DPLE Registrations) by 20% (+16 users), currently 80 (good/valid) users per month with both combined
- 200 Keywords in the Top 10 Position; 100 Keywords in Top 1-3 position (currently 148; 57)
- Complete accessibility audit
How We Helped
We delivered expert services in the following areas to help elevate the client's digital presence and achieve their goals:
- Accessibility
- Redesign
- UI/UX
- Reimagined webinar page
- Drupal for webinar hosting
- Digital marketing
- Upgrade to Drupal 10
Words from
the client
ImageX is the example that we share with our CMO in what we look for in a partner.
- Jim Slogar, Digital Marketing Manager
The Results
The digital goal of increasing website users by 10% in 2024 compared to 2023 has already been achieved. In addition, the digital goal of improving their PageSpeed Insights score for mobile performance from low 40's to 70 is being actively pursued with efforts from our BA and developer team.
Our first positive outcome: DPL financial group wanted to focus on improved mobile performance, through multiple rounds of technical improvements (working closely with IXM Development), their target was surpassed and saw an 82% improvement. As a knock-on effect of healthy technical metrics, they saw 62% increase in keywords placement (landing in the top 100)
2024 end result:
- Increase Monthly Website Users by 10%
- New users in 2024 increased +40% (81,499 to 114,308)
- Organic search increased +190% (17,969 to 52,040)
- Increase Google Page Speed performance mobile score from 40 to 70
- 2024: 89 (+82%)
- 200 Keywords in the Top 10 Position (2023 was 148)
- 2024: 240 (+62%)
- 100 Keywords in Top 1-3 position by end of 2024 (57)
- 2024: 84 (+47%)
