DPL Financial Partners Case Study
Overview
DPL Financial Partners operates as a commission-free annuity marketplace, providing top insurance solutions and technology to help registered investment advisors integrate annuities and insurance into their clients' financial plans.
When DPL needed to modernize their digital presence and scale their marketing efforts, they chose ImageX not for a single project, but as a long-term strategic partner. Through our ongoing service agreement model, we've become an extension of their team, delivering continuous improvements that have driven remarkable growth:
- 190% increase in organic search traffic
- 40% growth in new users
- Significant improvements in lead conversion rates
This partnership demonstrates how the right collaboration model transforms websites and entire digital marketing performance
What They Needed
DPL Financial Partners needed to modernize their digital presence and scale their marketing efforts while focusing internal resources on their core business. Their website required improvements in user experience, search engine optimization, and lead conversion capabilities. They also needed expertise that could keep pace with evolving digital marketing requirements for financial services.
DPL wanted a strategic partner who could provide ongoing support across multiple digital disciplines rather than managing separate one-off projects with different vendors. They needed a team that understood financial services regulations, could deliver measurable results, and would work as true collaborators. The key was finding the right partnership approach that would give them consistent expertise without the cost and complexity of building an internal team.
How We Helped
Ongoing Strategic Partnership Through Service Agreement Model
ImageX partnered with DPL through our service agreement model, providing dedicated expertise across strategy, design, development, and digital marketing. This approach allowed us to become genuine team members rather than external contractors, understanding their business deeply and responding quickly to opportunities and challenges.
Unlike project-based relationships, our service agreement model provides DPL with predictable monthly costs and scalable expertise.
Comprehensive Website Revamp and Optimization
We conducted user research and competitor analysis to inform a complete website redesign. Our team created wireframes and high-fidelity mockups, then developed a fully responsive site optimized for desktop, tablet, and mobile experiences. The new site integrates a user-friendly Drupal CMS while ensuring compliance with financial industry regulations.
Continuous SEO and Performance Improvements
Our ongoing partnership includes regular SEO optimization, technical performance monitoring, and content strategy development. We implemented comprehensive SEO best practices and maintain continuous optimization efforts that respond to search algorithm changes and industry trends.
Integrated Team Approach
Rather than working as external consultants, our team operates as an extension of DPL's marketing department. We participate in their strategic planning, provide proactive recommendations, and adapt our services based on their evolving needs. This helps us anticipate and solve problems before they impact performance.
Words from
the client
"What impressed us most about working with ImageX was their exceptional customer service and project management skills. Compared to other firms, ImageX offered a compelling combination of industry knowledge, technical proficiency, and a collaborative process at a competitive price point that aligned with our goals."
- Jim Slogar, Digital Marketing Manager
The Results
Dramatic Growth in Organic Performance
The ongoing partnership delivered exceptional results across all key performance indicators:
- 190% increase in organic search traffic (from 17,969 to 52,040 sessions)
- 40% growth in new users in 2024 (from 81,499 to 114,308)
- 10% increase in monthly website users
Technical Performance Improvements
Our continuous optimization efforts significantly improved technical performance:
- Google Page Speed mobile score increased from 40 to 70
- 2024 performance score reached 89 (+82% improvement)
Search Engine Visibility Enhancement
Consistent SEO efforts drove remarkable improvements in search rankings:
- 240 keywords in top 10 positions (+62% increase from 148)
- 84 keywords in top 1-3 positions (+47% increase from 57)
Partnership Value Beyond Metrics
The service agreement model gives DPL strategic advantages that matter beyond the numbers. Rather than managing multiple vendor relationships, DPL gets access to a team of specialists under one partnership. This includes access to expertise without full-time hiring costs, rapid response to digital marketing opportunities, continuous optimization rather than periodic overhauls, and strategic planning support with proactive recommendations.
