Manning Elliott Case Study
Manning Elliott is a business advisory firm that provides personalized financial solutions for the accounting departments of small to medium size businesses.
What They Needed
It had been over two decades since Manning Elliott had updated their brand identity, so they decided to undergo a rebrand. The timing felt right as they had just moved into a new office space and had experienced extensive growth in the last 3–5 years. The process started in early 2019 when they had a new logo developed by a graphic artist in New York where they'd worked extensively on the brand positioning and wanted to align the digital experience with that new identity.
How We Helped
ImageX was tasked with creating a clean but bold and unique platform that could stand up to competitors. After approving the design and information architecture with the client, the team developed the site on Drupal to ensure longevity with the ability to scale. The project kicked off in early August of 2019, and there is an ongoing relationship. The site launched in January 2020 and we continue to provide maintenance and consultation.
“I wish all agencies operated the way that these guys do. They’re extremely organized, and their methodology and approach are simply phenomenal. Everything was done remotely, but they flawlessly leveraged project management tools like Basecamp. They maintained constant communication, which was essential to manage the hard deadline. I would highlight their dedication and organization. They stuck to the game plan and delivered beyond our expectations. On top of that, we got the cream of the crop in terms of their design and development expertise.” - Salvatore L, Marketing Manager
The Manning Elliott team received an overwhelming amount of positive feedback, both internally and externally, stating “The end product really blew us away; it’s much better than our competitors in terms of design and UX. It’s modern, which is what we were going for. We were thrilled that ImageX managed to capture all of the designated values that represent our business.”