Shanghai American School (SAS) Case Study
Overview
Founded in 1912, Shanghai American School (SAS) is China’s most established international school. SAS is an independent, nonprofit international school with over 2,800 students enrolled in Pre-K through 12th grade, making it China's largest international school.
SAS was seeking to improve its digital experience by redesigning their main website to be a modern, fresh, user-friendly tool for engaging with prospective and current parents and students, among other audiences.
What They Needed
The primary goals of the client were to create a modern, mobile-first, visually engaging, and user-centered site. They aimed to implement a story-focused strategy that captivates key audiences and significantly boosts conversion, retention, and awareness. Additionally, they were seeking to enhance SEO fundamentals to ensure all audiences can easily find the site.The project focused on simplifying analytics and KPI tracking, improving site functionality with initial personalization, and ensuring the site is easy to update, manage, and extend over the long term.
How We Helped
Outcomes from our strategic work included a completed information architecture, content audit and SEO plan, as well as ongoing consultation to help with content. This includes training and working directly with content editors.
We moved saschina.org to Drupal, which improved their ability to update and manage content. Further, we created an engaging experience that was enhanced with GSAP animations. Keys to accomplishing this work included strong collaboration with the SAS team, holding onsite discovery sessions, feature prioritization to manage scope, and having an open mind to trying ideas outside of the norm for the K-12 sector.
Words from
the client
The team at ImageX did an exceptional job in redesigning our website, creating a modern, user-friendly, and visually engaging platform that resonates well with both current and prospective families. Our new site clearly reflects Shanghai American School's values and sets a new standard for digital experiences in the international education sector.
- Chelsea Holman, Senior Marketing Manager
The Results
We enabled SAS to be creative in their website communications and audience engagement. This includes using GreenSock’s GSAP animations that adds to a delightful digital experience that better resonates with their audience.
In addition, the move to a Drupal CMS allows the client to further extend the functionality of their site over time.
