Analytics data can help supplement the observations you make when conducting usability studies. The data will provide evidence on the severity and generalizability of the issues observed.
When you’re making decision that will take resources to implement and can have downstream implications it is imperative to make them based on data. Analytics data can strength findings from usability studies. By using the data available, and by looking at how frequently an action occurs and with how many visitor you can be more confidence about the finding from UX studies.
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