Engaging with Acquia
Recently, we were proud to sponsor and exhibit at Acquia Engage, held in Austin. In addition to the engaging conversations with attendees and the delicious food which the team sampled in the city, it was great to see the emphasis Acquia is placing on developing their full product suite and roadmap for growth. In particular, we were excited to see the latest versions of ‘Acquia Lightning’ and ‘Acquia Lift,‘ as at ImageX we utilize these powerful platforms to enhance and elevate our clients’ digital experiences.
Acquia’s powerful tools empower your content management and free your digital experience from technical and design limitations. Their cloud platform and open source solutions allow you to adjust to market needs in real time, reaching a wider number of users in a more effective, personalized approach.
Acquia Lightning with OpenEDU
Acquia Lightning is an open source Drupal 8 distribution with preselected modules and configuration to help developers build better sites faster and run them on Acquia Cloud.
We utilize Acquia Lightning to power our open source solution, OpenEDU, built specifically for Higher Education organizations. Since every educational institution typically has common elements; but also specific technological, branding, and usage needs, OpenEDU is a solution highly tuned and ready to go for higher-ed organizations, yet still fully customizable.
OpenEDU gives organizations a flexible, yet cohesive site framework, including a base theme and features rooted in user-experience best practices. The platform takes advantage of the extensible nature of open-source software while providing pre-built components to cut down on the overall cost and the churn involved in ‘reinventing the wheel.’ Similarly, Acquia Lightning extends Drupal 8’s existing content-editing and publishing capabilities and provides the user with enhanced capabilities for media handling, editorial workflow, and other key CMS functionality.
Acquia Lift
Looking for your content to always be in the right place at the right time?
Acquia Lift uses the power of data to build a 360° visitor profile which allows users to segment traffic and create tailored digital experiences based on the preferences of that specific audience. This powerful tool works in real time to drive engagement and bottom line results through these fully targeted experiences.
We are currently implementing Acquia Lift in a project where our client is utilizing global taxonomies to determine a visitors profile and create rules based on those demographics to display the most relevant information and in turn, show the most appropriate call to action.
Acquia Lift requires the organization to have a solid content workflow in place with their customer data and buyer personas defined. This is something which ImageX helps our clients to achieve within our discovery process.
About Acquia
Acquia is the open source digital experience company that empowers brands to embrace innovation and create customer experiences that matter. Thousands of organizations around the globe rely on Acquia platforms to power customer experiences across any channel. Acquia has been named a Leader in the Forrester Research, Inc. report: “The Forrester Wave™: Web Content Management Systems, Q4 2018.” To learn more, visit https://www.acquia.com
As a leading agency partner, our relationship pairs the deep technical knowledge of the ImageX team with the power of the Acquia digital platforms. This collaboration allows us to truly take the digital experiences of our clients to the next level, you can leverage our core capabilities and offload the tough stuff to the ImageX team.
If you missed the opportunity to talk to the team at Acquia Engage, or you were not able to attend the event, contact Brent to understand how ImageX can help you elevate your digital experience.
