WEBINAR: 2020 Best Practices for Higher Ed Websites

Higher education web design has matured significantly in the past half-decade or so. Many institutions have taken big strides in improving UX, design and content strategy. Others can’t wait to begin their digital transformation project, shed their outdated design and refresh their brand. 

So, what makes a good higher-ed website? What are the highest ROI activities to invest always-scarce dollars and time? In this webinar, we talk through some established and emerging best practices for university and college website design so you can put your digital efforts to best use. 

Topics we cover include:

1. implementing content strategy, effectively telling a cohesive, appealing story that both communicates the brand and connects effectively with users

2. considering personas beyond the prospective student, integrating pathways for current students and other key audiences

3. improving program and major content, helping prospective students understand the outcomes and benefits of a given program or major 

4. using personalization and marketing automation to increase engagement with prospective students

5. using imagery and media effectively to communicate to users

6. what best-practice SEO looks like in 2020, what are the key things you need to know?

Request a copy of the recording.