Open Y

Open Y is a free platform that lets individual YMCA regions create brand-compliant, modern and mobile responsive websites at a fraction of the cost & time of standard web development.

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Open Y Saves Time & Money.

By collaborating with some of the largest YMCA organizations, Open Y is able to provide the necessary pre-built components to dramatically speed up, and cut the cost of developing a custom website.

The Open Y platform is built on the leading open-source, enterprise level content management system, Drupal.

Open Y is a solution designed to support the needs of YMCAs for a flexible, yet cohesive digital experience. It provides a user experience that aligns with a YMCAs key needs, such as mobile friendly, content scheduling and management tools, location finder, alerts and integrations with 3rd party services like a CRM.

Open Y enables YMCA organizations to have full control over their digital experience and ensures that it is a future-facing technological solution.

The Power of Open Y

The Power of Open Y

The Power of Open Y

  • Templates and themes that are YMCA brand-compliant and mobile responsive.
  • Content scheduling allows publishing at a specific date/time for marketing and promotion.
  • Content management tools for types like multimedia webforms, slideshows, social media widgets and other content management tools.
  • Features built specifically for the Y, such as location finders, alerts and other features.
  • Personify Single-Sign-On (SSO), GroupEx Pro online scheduling and MindBody Personal Training Management.
  • Digital marketing readiness, like SEO best-practice compliance.

How ImageX Works With YMCA Organizations.


Open Y logo ImageX logo


ImageX also helps individual YMCA regions implement their websites, leveraging our advanced knowledge of the platform. We’ve had the pleasure of working with some of the leading YMCA organizations in North America:

ImageX was chosen by the Open Y leadership group to help build the Open Y platform on the Drupal content management system. The features of the Open Y are decided on by the Open Y core team based on the most pressing needs and those features are passed to ImageX to develop into the platform.

Open Y - Q&A

Drupal is one of the leading open-source content management systems in the world. Open-source means the code is free and carries no licensing costs. Brands such as Apple, Tesla, and government sites such as trust Drupal.

The costs depend on the size of the Y, but you can typically expect to pay an agency:

  • Small Ys $2,500-$10,000
  • mid-sized Ys $10,000-$60,000
  • larger Ys $60,000+. 

Open Y gives individual regions a vast majority of their website needs “out of the box.” Most mid-sized and larger organizations will need some customization of their websites, as well as assistance with migrating years worth of content.

A vast majority of Y's use either Daxko, Active Network, CCC, Personify or Salesforce for their CRM. Some of these CRM's have basic integrations already built into Open Y, such as Daxko. Others allow for integration, but are not yet built into Open Y. ImageX has integrated all of these CRM's into Open Y and other Drupal implementations and can help your organization decide if integrating is feasible for you at this time.

Absolutely. We encourage this strategy! Unless you’ve updated your Y site recently, chances are the Open Y platform will have far more functionality than your existing site. We can help you move your content onto Open Y so you can take advantage of those features as you evolve your digital experience over time.

Yes. Open Y currently comes with a brand-compliant theme which can be customized to fit your region's needs (at a much lower project cost). If you would like a completely new theme, we would be happy to help you design a site that meets your members needs.

The Open Y platform is owned and managed by YMCA members from various regions as well as collaboration from the YUSA. The Open Y movement uses partners like ImageX to help build new features into the platform.

No. The code can be downloaded by anyone for free, from If your YMCA has technical competencies, you can easily download the platform and start building your website!

You can reasonably expect between 3-6 months for an Open Y implementation. The project timeline will vary based on factors such as whether you use the default Open Y theme, your content migration strategy and any 3rd party integrations you may need (CRM’s such as Daxco, Active Network, Salesforce, etc.).

The best answer for this will come from your YMCA partners, not us! In general, you should look for an agency partner that has implemented the Open Y platform before, can demonstrate an ability to leverage the platform features to save cost (rather than build custom) and has a strong technical background in Drupal. For a list of recommended YMCA partners, contact the YMCA Twin Cities team.