As a globally distributed, remote workforce, the team at ImageX always has had to be creative and intentional about finding ways to connect and foster a strong, people-first culture.

When the pandemic hit, and the decision was made to become a remote-first team, that need became even more pronounced. Without spontaneous hallway conversations or shared lunch spaces, it became challenging to create meaningful connections. In response, team members from across the organization came together to establish the ImageX Culture Club.

The goal of the Culture Club is simple but meaningful: bridge the distance between our home offices across regions, to celebrate our unique cultures and perspectives, and discover the common ground that connects us. 

From celebrating our diverse cultural traditions via Slack and organizing fun virtual activities like online game competitions, movie screening and team trivia to bringing everyone together in-person for our regional and global summits, the Culture Club creates meaningful opportunities to connect.

One of the most memorable examples of bringing our people together has been our Global Summits in 2025 and 2026.

For many team members across regions who had worked side by side virtually for years, these gatherings were the very first opportunity to meet face-to-face. Seeing those connections come to life was truly special and a powerful reminder that behind every screen is a person, a relationship, and a shared experience.

Who is part of the Culture Club?

The Culture Club brings together permanent members and rotating regional representatives from Europe, LATAM, and North America.

Permanent members provide consistency, keeping initiatives aligned with ImageX’s core values while supporting planning, internal communications, and event coordination. Rotating regional representatives bring fresh ideas, diverse perspectives, and feedback to help shape activities that reflect our people and culture.

The Culture Club isn’t a closed committee. The rotating regional seats change annually, giving all team members the opportunity to get involved, share their voice, and influence how we connect. It is designed to grow and evolve alongside our people and make ImageX an even better place to work!

Favourite Culture Club Moments

Curious about the people making the magic happen behind the scenes? Hear directly from our Culture Club members as they share their favourite moments, memorable highlights, and what they love most about bringing our global team together!

Anahita Barryman, Office Administrator 

“One of my favourite things about Culture Club is how it brings together colleagues from North America, LATAM and Europe. Whether we're creating activities for our Global Summits, celebrating regional holidays, following events like the Olympics and FIFA, or participating in wellness challenges, there's always an opportunity to connect and learn something new about each other.

Working remotely means we don't always get to meet in person, so these shared experiences are especially meaningful. They give us a chance to exchange stories, celebrate our different traditions, and build stronger connections across the team.”

Alla Petrovska, HR & Operations Manager 

“My favourite Culture Club moments are when an idea turns into something the whole team can enjoy, especially during our Global Summits. It's wonderful to see everyone laughing, having fun, and discovering something new about their colleagues.

These experiences remind us that we're more than just people working together. We're a team that genuinely enjoys connecting, and that's what makes ImageX feel like one community.”

Cássio Almeida, Software Development Manager

“Some of my favourite Culture Club memories come from our Global Summits. The activities give us a chance to step away from our usual projects, have some fun, and connect with colleagues we might not work with every day.

When you're part of a global, remote team, these moments really matter. They help us get to know each other beyond work and make us feel like we're all part of the same team, no matter where we're based.”

Carol Pettirossi, Software Architect

“One Culture Club moment that really stood out to me was celebrating Vyshyvanka Day. We received thoughtful gifts and beautiful traditional items, including clothing, necklaces, and earrings, to recognize and show support for Ukrainian culture.

It was such a meaningful gesture. For me, it showed how even small celebrations can help us appreciate the different cultures within ImageX and make everyone feel included and connected, despite the distance between us.”

Our people make the difference

At the heart of the Culture Club is one of ImageX’s core beliefs: “Our People Make The Difference.”

For a global remote team, culture doesn’t happen in one place, and it isn’t created by one person or one department. It comes from all of us Succeeding Together and it’s Always Evolving. 

The Culture Club gives us a space to bring some of those voices together, turn ideas into experiences and memories, celebrate what makes our global team different, and keep finding new ways to connect - however many miles apart we are!

Because even when we’re working from different parts of the world, we’re still One Team!