The CMO’s Guide to Website Accessibility: How to Create a Positive UX for All Your Users

Sep 28 2023

One in four adults in the U.S. and Canada report living with a disability. And the United Nations estimates that 15% of the world’s population lives with some kind of impairment. That means visual, auditory, cognitive, and physical impairments could be making daily life challenging for a large portion of your prospective audience.

Furthermore, anyone can become temporarily disabled at any time. Something as common as breaking your arm can make navigating a website challenging.

Does your website take the requirements and needs of your differently-abled audience into consideration?

Your web developer may have constructed your website to be accessible when it was first launched. But that doesn’t mean it still is. The way you modify your site over time makes all the difference in offering a truly accessible user experience.

That’s why we’ve created this comprehensive guide to help you navigate this complex terrain. In this white paper, you’ll learn:

What accessibility encompasses (it’s more than you think!)
Why empathy is the fundamental ingredient in creating an accessible website
The vital role of accessibility tools and user testing in uncovering accessibility traps
How to create content with accessibility in mind
The principles of accessibility-focused navigation and design
Which is better: An open-source or proprietary solution?

Access the guide now.

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