The Power of Persuasion

Ensuring a digital experience offers the best customer experience is absolutely critical for businesses attempting to leverage digital mediums like websites and mobile apps. The most basic underpinning of usability testing is to put yourself in your customers’ shoes, and there are many good reasons for investing in it. Aside from improved customer experience and conversion, one clear rationale for many organizations is that user testing will save time and increase productivity during the development phase. Another reason is that usability testing can lead to a reduction in post-launch costs associated with fixing design and UI issues that are discovered after real users have a chance to use the digital asset. Here are a few less obvious, but very valid reasons, to conduct usability testing:

• Building camaraderie and trust with your team
• Turning divergent ideas into creative solutions
• Validating predictions of how users will respond

In this quick 3-minute read from VP of Nielsen Norman Group, Hoa Loranger, you’ll discover how usability studies are more convincing than anything you might say as an advocate.

Usability Test, Even When You Know the Answer

Evidence from usability studies can be more convincing than what you say. Test even if you can easily determine the difference between good and bad designs.

Main photo by Angel Videv on Unsplash