Inside ImageX: Our Core Values in Action
At ImageX, culture isn’t something that appears on its own. It’s something we build intentionally, together. Whether we’re leading a digital transformation or kicking off a Monday huddle from different time zones, our values are what guide us — in how we support each other, how we work with clients, and how we grow as a team.
So what does it mean to be an ImageX’er?
It’s more than the skills you bring. What really matters is the mindset — how you communicate, how you collaborate, and how you show up, consistently and wholeheartedly.
Here’s a look at the five core values that shape who we are and what we look for in anyone who joins our team.
1. Authentic Optimism
We lead with positivity that’s rooted in honesty, not in pretending everything is perfect. When things get tough, we face challenges with clarity, compassion, and a belief that there’s always a way forward. And we lean on each other along the way.
At ImageX, optimism means being open, encouraging, and real. We speak honestly, lead with kindness, and stay focused on finding solutions — even when things are hard.
“This value is very well observed in the entire ImageX team, as we care about mental health, have a high level of trust and morale, and keep being optimistic and supportive of one another.” - Alla Petrovska, HR & Operations Manager
2. Quality Obsessed
We care deeply about doing excellent work — from our first discovery meeting to final delivery. Quality isn’t just a box to check. It shows up in how we think, how we build, and how we refine. And it’s something we’re always improving.
An ImageX’er takes pride in the details and respects the user experience. We ask smart questions, test ideas, and speak up when there’s a better way to do something, because that’s how great work gets made.
“I see quality as a reflection of care. I put thought into every piece of work because it speaks volumes about who we are as a team.” - Carol Pettirossi, Software Architect
3. Effective Communication
We keep communication clear, intentional, and human. Whether it’s a client presentation or a quick message on Slack, what matters is that it’s easy to understand and meaningful to the person on the other end.
Good communication at ImageX means being thoughtful, direct, and approachable. We know when to keep it short and when to add the extra context or warmth that makes a message land.
I’ve learned that effective communication is a team effort. It’s not just about what you say, it’s how you listen, respond, and adapt. I feel lucky to be part of a team that values that as much as I do.” - Cassio Almeida, Software Development Manager
4. Always Evolving
We’re proud of what we know, but we never stop learning. The digital world is always changing, and we’re committed to staying curious, adaptable, and open to new ideas.
ImageX’ers are proactive learners. We share what we discover, welcome new perspectives, and treat feedback as an opportunity to grow — both as individuals and as a team.
“The internet is a big place. It’s often hard to keep up with everything changing so fast. The amazingly diverse and intelligent team at ImageX has been essential in helping me evolve my skills - both online and offline.” - Avi Schwab, Technical Product Consultant
5. Succeeding Together
Working together isn’t just part of the job. It’s how we thrive. We show up for each other, take ownership, and care about the success of the whole team — not just our own work.
An ImageX’er supports others without being asked, puts in the effort because they take pride in the outcome, and helps create a space where everyone can do their best work.
“I believe success is rooted in collaboration. When each team member leans into their strengths and works together, there’s nothing we can’t achieve. I’m grateful to be part of a team that empowers me to do just that.” - Anahita Barryman, Office Administrator
Living Our Values Together
At ImageX, values shape everything we do — how we work, how we support each other, and how we grow as a team. They’re part of the everyday decisions, conversations, and moments that define our culture.
If this sounds like the kind of team you’d feel at home with, we’d love to connect. Whether you’re exploring your next role or just want to share ideas, there’s always space here for people who are curious, kind, and committed.
