Latest Insights to Optimize Your Nonprofit Website (And How Drupal Can Help)

Feb 07 2025

Your nonprofit organization’s website is vital in connecting with your supporters, driving donations, and spreading your mission. We’re always thrilled to share actionable tips and strategies to empower nonprofit teams to thrive online. Our team knows exactly what fuels the success of your digital presence because nonprofit website design and development is our passion.

In this article, we’ve gathered a fresh collection of insights from our most recent posts — designed to give our readers new perspectives. Whether refining your messaging, improving user experience, or implementing the latest trends, these updates are designed to maximize your website’s impact. Among them, you’ll find the latest ideas on how Drupal can help you achieve this goal.

Read on to discover:

3 ways Drupal meets the unique needs of nonprofit organizations
New and exciting features to enhance your online forms
3 ways to boost your fundraising efforts with Drupal
A surefire content strategy for your nonprofit website
User-friendly calendars for your nonprofit events
Examples of inspiring government and public website designs
And more

Latest insights to help your nonprofit website shine

Explore 3 ways Drupal meets your nonprofit organization’s needs

The Web has always been full of discussions on why certain platforms might be more beneficial for your website than others. For good reason, Drupal keeps getting accolades as a robust enterprise-level CMS, which is also open-source, so it doesn’t have the limitations of proprietary software.

While Drupal has countless benefits for nonprofit organizations, in this article our top experts take a closer look at three of them:

content editing tools for impactful storytelling
robust integrations with third-party platforms like CRMs, event management tools, and fundraising systems
capabilities in mobile-friendly design for making your website responsive across all devices

This insightful article was written by Bjorn Thomson, Digital Experience Solutions Director, Dave Bezuidenhout, Senior Technical Solutions Architect, and Kylie Aldridge-Ogden, Sr. Portfolio Director overseeing our Nonprofit clients. It combines the perspectives of design, development, and project management experts who have years of expertise with nonprofit projects. The story is accompanied by examples and practical tips.

It’s a must-read for all nonprofit representatives. Follow the link to discover the full version of 3 ways Drupal meets your nonprofit organization’s needs.

Enhance your online forms with the latest robust features

Online forms play an essential role for nonprofit websites. They help enhance engagement, streamline various processes, and collect valuable data. This may include forms for donations, online registrations, volunteer sign-ups, petitions, surveys, and more.

If your nonprofit website is built with Drupal, your online forms can be extremely feature-rich thanks to the Webform module. In this article our team talks specifically about two additional areas of form enhancement. Our developers created two modules and contributed them to drupal.org for everyone to use. Here’s what these tools can do for you:

Interactive calculators in online forms. This functionality helps donors, volunteers, or beneficiaries interact with your organization in meaningful, engaging, and transparent ways. For example, these can be donation calculators, eligibility calculators, impact calculators, and more. This functionality is extremely easy to set up. Discover all the details about interactive calculators on Drupal websites.
Pulling data from third-party services. You can connect your Drupal online forms to external or internal systems. Your form fields will be dynamically populated with data from these systems. They may include CRMs, donor management systems, event management platforms, and more. Discover everything about easy third-party integration in Drupal forms.

A simple example of an online form that calculates bonuses based on donations

Discover how Drupal can help you boost donations

For nonprofits, donations are essential to achieving fundraising goals. Your website can be your efficient assistant in this task, inspiring donations with its design and ensuring a convenient donation workflow. In a super-condensed nutshell, here are 3 ways you can improve your organization’s fundraising efforts with Drupal:

Create clear user pathways. Take care of the user experience of your donor’s journey. Does it involve too many clicks, have confusing navigation, or include no call-to-action?
Align impactful stories with giving opportunities. Drupal helps you share meaningful stories that resonate with donors and present them in various appealing formats.
Make the final step seamless. You can ensure the donation process is smooth by integrating payment platforms like PayPal and Stripe. Alternatively, embed donation forms directly with your website.

Interested in more useful details and real-world examples? You’ll find them in a can’t-miss article by our team’s Software Architect, Aaron Christian, and Senior Technical Solutions Architect, Dave Bezuidenhout. Click here to learn the ins and outs of boosting your donations with Drupal.

The YMCA of Central New York features a donation page on their website

Arrange your nonprofit events in a user-friendly calendar

Nonprofit organizations frequently organize events such as fundraisers, workshops, camps, social causes, awareness campaigns, and so on. Events are an excellent way to engage with supporters, donors, and volunteers. An event section on a nonprofit website helps promote these activities and attract participants.

Earlier, we shared how to create events faster and more efficiently thanks to a useful Drupal module that offers smart approaches to date and time management. This article talks about organizing events into a calendar. It provides a clear and visual way for visitors to see all upcoming events at a glance.

Upcoming events calendar implemented on the YMCA of Central New York’s website

Your event calendars can be designed to perfectly match your requirements and brand guidelines. But we start with the essentials of building basic calendars. You can check out this article where we walk you through calendar creation in Drupal. You’ll see a review of the latest available tools and comprehensive step-by-step guides to using the two most popular ones among them.

The tools offer an abundance of options to customize your event calendars. For example, you can choose the month, week, day, or list view, highlight specific event types with your brand colors, add filtering and sorting, and so on.

An example of an event calendar for a nonprofit Drupal website

Create a compelling content strategy

An essential piece of a successful nonprofit website’s puzzle is impactful content. It definitely deserves a special chapter in this collection of insights. While the mission of creating a compelling content strategy might seem daunting, our experts have got you covered by describing the 6 key steps:

Define your website’s “North Star.” It all starts with defining your website’s primary purpose.
Know your audience. Then, dive into understanding your audience, segmenting them into key personas, and tailoring content to their needs and goals.
Audit and cull your current content. Assess your current content to identify what works, what doesn’t, and where the gaps are.
Create your content guidelines. Establish governance guidelines to maintain quality and consistency that would align with your brand guidelines as well.
Tell engaging stories. Now you can focus on creating engaging stories, making your prospective customer their hero.
Explore diverse content formats. Connect with your audience and keep them interested by using diverse formats like microcopy, testimonials, videos, and more.

This is just a brief snippet, the full article is jam-packed with useful tools, advice, and examples about hypothetical nonprofit organizations. This insightful article is brought to us by Bjorn Thomson, Digital Experience Solutions Director, C.J. Pagtakhan, Digital Experience Solutions Architect, and Dave Bezuidenhout, Senior Technical Solutions Architect. Check it out to discover all the details of building a compelling content strategy.

Get inspired by great website designs in related industries

Redesigning a nonprofit website might be a complex but exciting process that blends strategic goals with creativity. We’ve highlighted seven exceptional website examples (not all by ImageX) that effectively combine appealing design, user-centered functionality, and engaging content.

While demonstrating the designs, we also discuss why exactly we loved these websites. Among the listed advantages are a clean layout, user-friendly navigation, a harmonious color palette, rich multimedia content, easy access to key services, and more.

The organization examples are all in the government and public sphere, which might be interesting to explore for any nonprofit team. Discover these shiny designs with comprehensive comments in the full article.

The FCM (Federation of Canadian Municipalities) website homepage features in our list

And more

To make your nonprofit website shine at its brightest, we have many great resources, check our blog to discover how to:

Final thoughts

We hope this new collection of insights sparks fresh ideas to help you discover new possibilities for your nonprofit website. You’ll be better equipped to enhance user experience, create inspiring content, and stay on top of trends. Use these updates to help your nonprofit organization drive positive change in the world. Our Drupal team is happy to help you navigate this journey!

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